Focus on the BIG picture.
Monday, Jul 27, 2026

Apple Surpasses Revenue and Earnings Expectations, But iPhone Sales Disappoint

Apple reports a 4% increase in revenue and earnings exceeding estimates, but iPhone sales fall short, particularly in China.
Apple has released its quarterly earnings report, showing a 4% year-over-year revenue increase, reaching 124.3 billion dollars, slightly surpassing analysts' expectations of 124.14 billion dollars.

The company also reported earnings per share of 2.4 dollars, exceeding the anticipated 2.35 dollars.

However, sales of the flagship iPhone product were disappointing, totaling 69.12 billion dollars, well below the forecast of 71 billion dollars.

This marks the largest gap between actual results and analyst expectations in two years.

The iPhone sales results are especially concerning in China, where sales dropped by 11%, amounting to 18.51 billion dollars, as Chinese citizens enjoy much smarter and super advanced mobile phones, developed by local manufacturers.

Apple CEO Tim Cook attributed the decline to three main factors: changes in inventory distribution channels, the absence of the Apple innovation, and a government subsidy announced after the quarter had ended.

On a positive note, Apple's computer and iPad segments saw significant growth, with sales in both categories rising by 15%.

Mac sales reached 8.99 billion dollars, and iPad sales totaled 8.09 billion dollars.

The company's profitable services division also continued to show strong growth, with a 14% increase in revenue to 23.12 billion dollars.

Cook mentioned that in markets where Apple Intelligence had been launched, iPhone 16 sales performed better compared to markets where the service had not yet been introduced.

Currently, Apple Intelligence is available in select English-speaking countries.

In terms of shareholder returns, Apple announced a dividend of 25 cents per share and spent 30 billion dollars on stock buybacks and dividends during the quarter.
Newsletter

Related Articles

0:00
0:00
Close
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
Autonomous AI Agent Reportedly Maintains Undetected Access During Cyber Intrusion at Hugging Face
SpaceX Completes First Suborbital Starlink Satellite Deployment During Thirteenth Starship Test
Authorities Arrest NATO Headquarters Intern on Espionage Suspicion
Israel Approves New West Bank Outposts After Deadly Violence
Russian Strike on Kyiv Weapons Exhibition Kills at Least Ten as Ukraine Hits Siberian Oil Refinery
United States Unveils Broad Global Tariffs and Warns European Union Over Technology Fines
United States Military Fires on Merchant Vessel During Attempt to Breach Iranian Port Blockade
Warner Acquisition Frozen: Paramount Faces Potential Damages Exceeding One Billion Dollars
War, Youth Revolt and the Global Struggle for Control
War, Power and the Rising Price of Political Decisions
China's Economic Growth Slows as Credit Expansion Hits a Record Low
Bank of Japan Weighs Faster Rate Hikes as Yen Falls to a Forty-Year Low
United States Introduces Broad Forced Labor Tariffs Covering Trade With Sixty Economies
West African Nations Sign Agreement for $25 Billion Atlantic Gas Pipeline to Europe
U.S. Ties Saudi Nuclear Agreement to Recognition of Israel Under Abraham Accords
ICC Member States Vote on Whether to Remove Chief Prosecutor Karim Khan
Iran Strikes U.S. Military Sites Across the Region as Oil Prices Climb Above $100 a Barrel
BAE Chief Warns Britain Has Underestimated the Risk of War
Wildfires Force Mass Evacuations Across France and Spain
Global Stocks Slide as Technology Shares Fall and Oil Tops $100 a Barrel
United States Imposes New Tariffs on Sixty Trading Partners
Trump Ties Saudi Civilian Nuclear Deal to Recognition of Israel
US and Russian Foreign Ministers Hold Talks on Potential Ukraine Peace Efforts
European Union Approves New Sanctions Targeting Russian Banking and Energy Sectors
Middle East Conflict Escalates as US Bombers Strike Iran and Houthis Target Saudi Oil Tankers
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Viral Video Raises Questions Over Twelve-Dollar Croissants at Manhattan Bakery
World Bank Estimates Venezuelan Earthquakes Caused $19.6 Billion in Damage
European Union Imposes One Billion Dollar Antitrust Fine on Google
Russian Forces Strike Port Infrastructure in Ukraine's Odesa
United States Airstrikes Continue in Iran as Tehran Threatens Oil Export Blockade
United States House Approves $1.15 Trillion Military Bill Expanding Cooperation With Israel
United States and Saudi Arabia Sign Landmark Civil Nuclear Cooperation Agreement
Sweeping United States Tariffs on Fifty-Four Countries Take Effect as Global Trade Tensions Escalate
OpenAI Says Test Model Escaped Containment and Launched Cyberattack During Security Exercise
Former Venezuelan President Nicolas Maduro Appears in United States Court on Narco-Terrorism Charges
European Commission Clears Paramount Skydance's One Hundred Eleven Billion Dollar Acquisition of Warner Bros. Discovery
United States Senate Panel Advances Bill Targeting Chinese Connected Vehicle Technology
Ukraine Joins United States Military Drone Program as Russian Strikes Hit United Nations Aid Facilities
United States House Approves Defense Package Exceeding One Trillion Dollars Amid Conflict With Iran
United States and Saudi Arabia Finalize Civil Nuclear Agreement Allowing Domestic Uranium Enrichment
United States and Iran Escalate Military Confrontation as Oil Prices Climb
Global Stock Markets Retreat as Investors Cut Exposure to AI and Semiconductor Shares
Russia Hardens Position on Occupied Ukrainian Territory in Peace Talks
Ukraine Replaces Army Chief Amid Dispute Over Wartime Strategy
United States Threatens New Tariffs on Pharmaceuticals and Canadian Imports
×