Actor and Coach ambassador Michael B Jordan is working with the fashion house to create a capsule collection with LA-based artist Blue the Great. The Coach x MBJ capsule, titled Blue the Great: The Art of Collaboration, celebrates Coach's iconic Rexy and Signature house codes, combined with Blue the Great's trademark mummy-wrapped art.
“I’ve been painting since I was a kid. It’s crazy and pretty exciting to be able put my spin on such an iconic brand like Coach. Whenever art and fashion mix exciting things can happen,” Blue the Great said.
Exclusive behind-the-scenes photos of Blue the Great.
The collection of ungendered ready-to-wear, footwear, and bags hopes to spark conversation about inclusivity and community and addresses the ever-pervasive question of sustainability. Coach releases a tote within the drop comprised of 100 percent recycled materials-in line with its past sustainability commitments.
Continuing its artists' spotlight, Coach has been slowly curating a roster of under-represented yet highly talented collaborators. “We had worked with Blue as part of our Spring 2021 campaign, so I was excited to partner with him and Michael on this special collection,” said Coach Creative Director Stuart Vevers. “Mike and Blue have a great friendship, grounded in mutual respect for each other’s artistic approach. The combination brought originality, dimension and significance to this collection.”
The campaign, photographed by Shaniqwa Jarvis, features influencers Khat and Frank Bri and artists Lindsay Dawn and Tori Kirihara.