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Monday, Feb 09, 2026
Outside the box.
Elon Musk's X Introduces 'Private Likes'
Elon Musk confirmed that X, formerly known as Twitter, is launching 'private likes' to hide user likes by default. This change protects users' public image and privacy, allowing them to like content without fear of judgment. Only the post author will be notified of a like, improving the user experience.
Elon Musk confirmed on Wednesday that X, formerly known as Twitter, is introducing a feature called 'private likes.' This feature, rolling out from Wednesday, will hide all user likes by default on their timelines.
Users will be able to like content without worrying about public visibility and potential backlash.
Haofei Wang, X's director of engineering, mentioned last month that this change aims to protect users' public image and avoid encouraging the wrong behavior.
Previously, concerns existed that people might be deterred from liking certain content due to fear of retaliation or judgment.
With private likes, only the author of the post will be notified, enhancing user privacy and potentially improving the 'For You' algorithm based on likes.
Users will be able to like content without worrying about public visibility and potential backlash.
Haofei Wang, X's director of engineering, mentioned last month that this change aims to protect users' public image and avoid encouraging the wrong behavior.
Previously, concerns existed that people might be deterred from liking certain content due to fear of retaliation or judgment.
With private likes, only the author of the post will be notified, enhancing user privacy and potentially improving the 'For You' algorithm based on likes.
