Elon Musk confirmed on Wednesday that X, formerly known as Twitter, is introducing a feature called 'private likes.' This feature, rolling out from Wednesday, will hide all user likes by default on their timelines.

Users will be able to like content without worrying about public visibility and potential backlash.

Haofei Wang, X's director of engineering, mentioned last month that this change aims to protect users' public image and avoid encouraging the wrong behavior.

Previously, concerns existed that people might be deterred from liking certain content due to fear of retaliation or judgment.

With private likes, only the author of the post will be notified, enhancing user privacy and potentially improving the 'For You' algorithm based on likes.