Former President Donald Trump announced his family's new cryptocurrency venture, World Liberty Financial, during a livestreamed interview on social media platform X.

The venture aims to create a borrowing and lending service for trading digital currencies.

Trump provided few specifics about the project, instead touching on other topics, including an assassination attempt he experienced the previous day.

Trump credited the Secret Service and law enforcement for thwarting the attempt.

Though he once opposed cryptocurrencies, Trump has recently adopted a pro-crypto stance, even allowing his campaign to accept crypto donations.

This pivot has raised ethical concerns, as experts warn of potential conflicts of interest.

Crypto supporters view the launch positively, hoping for favorable policies if Trump returns to the White House.

Meanwhile, Kamala Harris's campaign has stayed mostly silent on digital asset regulation, although some Democratic figures have engaged with the crypto community.