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Sunday, Jul 12, 2026
Outside the box.
Truth Social: Trump's DJT stock plummets days after going public
Donald Trump's social media venture, Truth Social, experienced a significant stock decline, dropping over 20% on Monday shortly after its public debut with the DJT ticker symbol.
The downturn followed a report of a near $60 million loss in the previous year, with only $4 million in revenue, leading to a $1 billion decrease in Trump's net worth according to Bloomberg.
Despite an initial surge that valued the company at $11 billion, skepticism about its sustainability and profitability, alongside user decline and financial losses, had been anticipated by experts.
Truth Social's revenue relies solely on advertising, and despite a near 200% stock increase this year, driven largely by individual investors supporting Trump amidst his legal challenges, the company faces ongoing financial difficulties.
It warned the SEC of expected continued losses and operational challenges, with substantial doubts about meeting future liabilities. Launched in February 2022 after Trump was banned from major platforms, Truth Social struggles with user engagement compared to competitors, despite claims of 8.9 million sign-ups.
Despite an initial surge that valued the company at $11 billion, skepticism about its sustainability and profitability, alongside user decline and financial losses, had been anticipated by experts.
Truth Social's revenue relies solely on advertising, and despite a near 200% stock increase this year, driven largely by individual investors supporting Trump amidst his legal challenges, the company faces ongoing financial difficulties.
It warned the SEC of expected continued losses and operational challenges, with substantial doubts about meeting future liabilities. Launched in February 2022 after Trump was banned from major platforms, Truth Social struggles with user engagement compared to competitors, despite claims of 8.9 million sign-ups.