Reddit Strikes AI Content Licensing Deal With Google: Report
Reddit has entered into an agreement with Google, valued at approximately $60 million annually, to supply its content for Google's AI training.
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This move arrives as Reddit, amidst intense advertising competition from TikTok and Facebook, prepares for an anticipated market debut to bolster its revenue streams.
While Reddit and Google have not officially commented, sources indicate this partnership represents Reddit's inaugural foray into monetizing its API, a significant step as it gears up for a potential initial public offering (IPO) this week.
The San Francisco-based company, with a $10 billion valuation from a 2021 funding round, plans to offer roughly 10% of its shares.
This upcoming IPO of Reddit could stand as the first major social media company to go public since Pinterest in 2019. The deal also underscores the trend of AI firms actively seeking to secure rights to diverse data sets while navigating increasingly complex copyright concerns.
Reddit, known for its vast array of special-interest groups, was founded in 2005 by Steve Huffman and Alexis Ohanian.