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Monday, Sep 08, 2025
Outside the box.
Why Are Top-Tier Tourists Booking Luxury Estates in Los Angeles Three Years in Advance?
With the 2028 Olympics still three years away, wealthy tourists, elite athletes, and major corporations are already securing luxury properties in Los Angeles as rental prices soar 40 percent above average.
Although the Olympic Games are set to begin only in 2028, the limited availability of luxury estates and upscale apartments in Los Angeles has led affluent tourists, athletes, and large companies to reserve properties in the city years in advance.
Rental prices for the Olympic period are already 40 percent higher than the usual market rate.
Three years before the Olympic torch is lit in Los Angeles, the local real estate market is already heating up.
The shortage of premium villas and high-end residences is driving top-tier tourists, world-class athletes, and corporate entities to lock in leases at prime locations.
According to a report, demand is surging from a wide range of clients, including internationally renowned athletes, high-income tourists, Olympic federations, and major sports brands.
These clients are working with brokers and real estate firms to secure properties and apartments that will serve them during the Games.
According to Hank Stark, founder of LuxJB, his property portfolio includes villas priced at 1,900 dollars per night, as well as grand estates reaching 150,000 dollars per night.
Three of LuxJB’s fourteen estates in Los Angeles have already been reserved for the Games.
One 3,600-square-meter estate was leased from January to August 2028 for 2.4 million dollars, paid in advance.
Stark told the newspaper that he receives several inquiries each week from potential tenants seeking properties in areas such as Beverly Hills, Hollywood Hills, and West Hollywood.
He highlighted the special requirements of elite athletes, stating: “You can’t, for example, put Cristiano Ronaldo in a hotel room surrounded by strangers.
He’s one of the most valuable players in the world.”
Mukhtar Jabli, founder of the Nightfall Group, another luxury rental firm, reported that his company has already booked properties worth 160,000 dollars for the Games.
Jabli noted that rental prices during the Olympic period are already up 40 percent, and he expects them to continue rising.
This early scramble for luxury rentals is adding pressure to Los Angeles’s already tight housing market.
The demand is not only coming from casual spectators but also from sports organizations and companies aiming for a long-term presence in the city.
This trend is driving rental prices higher and signals the profound economic impact the Olympics will have on the regional housing market—long before the event even begins.
Rental prices for the Olympic period are already 40 percent higher than the usual market rate.
Three years before the Olympic torch is lit in Los Angeles, the local real estate market is already heating up.
The shortage of premium villas and high-end residences is driving top-tier tourists, world-class athletes, and corporate entities to lock in leases at prime locations.
According to a report, demand is surging from a wide range of clients, including internationally renowned athletes, high-income tourists, Olympic federations, and major sports brands.
These clients are working with brokers and real estate firms to secure properties and apartments that will serve them during the Games.
According to Hank Stark, founder of LuxJB, his property portfolio includes villas priced at 1,900 dollars per night, as well as grand estates reaching 150,000 dollars per night.
Three of LuxJB’s fourteen estates in Los Angeles have already been reserved for the Games.
One 3,600-square-meter estate was leased from January to August 2028 for 2.4 million dollars, paid in advance.
Stark told the newspaper that he receives several inquiries each week from potential tenants seeking properties in areas such as Beverly Hills, Hollywood Hills, and West Hollywood.
He highlighted the special requirements of elite athletes, stating: “You can’t, for example, put Cristiano Ronaldo in a hotel room surrounded by strangers.
He’s one of the most valuable players in the world.”
Mukhtar Jabli, founder of the Nightfall Group, another luxury rental firm, reported that his company has already booked properties worth 160,000 dollars for the Games.
Jabli noted that rental prices during the Olympic period are already up 40 percent, and he expects them to continue rising.
This early scramble for luxury rentals is adding pressure to Los Angeles’s already tight housing market.
The demand is not only coming from casual spectators but also from sports organizations and companies aiming for a long-term presence in the city.
This trend is driving rental prices higher and signals the profound economic impact the Olympics will have on the regional housing market—long before the event even begins.
