Focus on the BIG picture.
Thursday, Jul 31, 2025
Outside the box.
Starbucks Faces New Competition as China’s Top Coffee Chain Enters U.S. Market
Cotti Coffee launches with $2 drinks in challenge to American giant
Starbucks is coming under renewed competitive pressure following the U.S. debut of China’s largest coffee chain, Cotti Coffee, which is drawing attention with drinks priced as low as two dollars.
The aggressively priced offering marks a bold entry strategy by the Chinese brand, which has rapidly expanded across Asia and now aims to disrupt the American coffee market.
Industry analysts say the move could force U.S. coffee retailers to reevaluate their pricing strategies amid growing cost-consciousness among consumers.
The aggressively priced offering marks a bold entry strategy by the Chinese brand, which has rapidly expanded across Asia and now aims to disrupt the American coffee market.
Industry analysts say the move could force U.S. coffee retailers to reevaluate their pricing strategies amid growing cost-consciousness among consumers.
