Despite the potential ban, TikTok's partners in music and advertising plan to continue working with the app until then.

The bill aims to address concerns over Chinese government influence and access to user data.

President Joe Biden is expected to sign the bill, marking the end of a four-year battle.

TikTok has become a major competitor to larger companies like Meta Platforms, attracting user attention and ad budgets.

The app's influence is demonstrated by its ability to launch emerging artists into viral hits, changing how young people discover music.

Advertisers are eager to capitalize on TikTok's user engagement, and marketing experts advise clients to stay on the app as long as possible.

Even Universal Music, which experienced a licensing dispute with TikTok in March, has recently resumed negotiations.

The text discusses ongoing negotiations between Universal Music Group and TikTok regarding the use of the music label's content on the popular social media app.

Despite the ongoing legislative process that could potentially impact TikTok, industry insiders believe the app will continue to exist.

The significance of TikTok is further emphasized by Taylor Swift, a Universal artist, who returned her music to the platform after a brief absence.

The reason for Swift's decision raises questions about the app's importance.

Universal declined to comment on the matter.