Focus on the BIG picture.
Monday, Jan 19, 2026
Outside the box.
Widespread Movement Advocates for Smartphone-Free Childhood
A parents' initiative in the UK gains momentum globally as it pushes for delayed smartphone access for children.
In early 2024, a grassroots movement in the UK began advocating for a phone-free childhood, sparked by Daisy Greenwell's concern about her eight-year-old daughter wanting a smartphone.
Greenwell, residing on a farm in rural Suffolk, envisioned a childhood for her children that would favor outdoor activities over screen time.
She reached out to Clare Fernyhough, another concerned parent, and together they formed a WhatsApp group to support parents resisting smartphones for their young children.
Initially anticipating modest interest, the group quickly ballooned to 60,000 members across the UK, sparking the Smartphone-Free Childhood (SFC) campaign.
The movement now includes over 150,000 parents who've pledged to delay giving smartphones to their children until the end of Year 9.
The campaign has expanded internationally to 27 countries, spurred by growing concerns about the impacts of smartphones and social media on children’s mental health.
Influential works such as Jonathan Haidt's "The Anxious Generation" have highlighted potential correlations between smartphone use and increased anxiety and depression in teens.
In the US, figures like Surgeon General Vivek Murthy have also addressed the youth mental health crisis, attributing part of the issue to social media.
Inspiring similar initiatives abroad, such as Wait Until 8th in the US and Wait Mate in Australia, the SFC has become a model for international efforts to delay smartphone access for children.
These groups facilitate parental community support within school networks, aiming to collectively resist societal pressures.
Additionally, the SFC has engaged with UK lawmakers about potential legislation to ban smartphones in schools and tighten data protection for minors on social media.
Discussions with global peers and governments continue as stakeholders seek solutions to balance technology use and child welfare.
As the campaign gains traction, Greenwell and other advocates face challenges from children themselves and skepticism from technology proponents.
Nonetheless, the movement highlights a significant global dialogue about technology's role in childhood development.
Greenwell, residing on a farm in rural Suffolk, envisioned a childhood for her children that would favor outdoor activities over screen time.
She reached out to Clare Fernyhough, another concerned parent, and together they formed a WhatsApp group to support parents resisting smartphones for their young children.
Initially anticipating modest interest, the group quickly ballooned to 60,000 members across the UK, sparking the Smartphone-Free Childhood (SFC) campaign.
The movement now includes over 150,000 parents who've pledged to delay giving smartphones to their children until the end of Year 9.
The campaign has expanded internationally to 27 countries, spurred by growing concerns about the impacts of smartphones and social media on children’s mental health.
Influential works such as Jonathan Haidt's "The Anxious Generation" have highlighted potential correlations between smartphone use and increased anxiety and depression in teens.
In the US, figures like Surgeon General Vivek Murthy have also addressed the youth mental health crisis, attributing part of the issue to social media.
Inspiring similar initiatives abroad, such as Wait Until 8th in the US and Wait Mate in Australia, the SFC has become a model for international efforts to delay smartphone access for children.
These groups facilitate parental community support within school networks, aiming to collectively resist societal pressures.
Additionally, the SFC has engaged with UK lawmakers about potential legislation to ban smartphones in schools and tighten data protection for minors on social media.
Discussions with global peers and governments continue as stakeholders seek solutions to balance technology use and child welfare.
As the campaign gains traction, Greenwell and other advocates face challenges from children themselves and skepticism from technology proponents.
Nonetheless, the movement highlights a significant global dialogue about technology's role in childhood development.
