'Woke-free' beer CEO reveals future of brand after Trump defends Bud Light: 'Conservatives want options'
The CEO of "Woke-free" beer, responding to Trump's defense of Bud Light, has stated that conservatives seek brands aligned with their values.
Despite Trump urging reconsideration of the boycott against Anheuser-Busch, the CEO remains confident in his own brand's appeal to conservative consumers.
After a partnership between Bud Light and transgender activist Dylan Mulvaney led to a significant boycott, Trump declared Anheuser-Busch not "woke" and deserving of another chance. This came as Anheuser-Busch faced backlash for its perceived error with Trump suggesting conservatives give the beer another look.
Seth Weathers, CEO of Ultra Right, capitalized on this controversy, creating the Conservative Dad's Ultra Right beer. Despite Trump's recent remarks, Weathers asserts that his brand will persist as the alternative for conservatives.
Ultra Right has actively supported Trump, released Trump-themed merchandise, and contributed to political and legal defense funds. Additionally, the brand has partnered with Riley Gaines, aiding in fundraising for the protection of women's sports through merchandise like a calendar featuring conservative women.
The brand, initially met with skepticism, has seen rapid success, signing distribution deals to expand into numerous states and is now available across various outlets. Weathers proudly acknowledges Ultra Right's achievements against early doubts.