A behind-the-scenes figure closely involved in Donald Trump’s daily political life has become a crucial source of material for the expansive influencer network that amplifies his message online.

By capturing informal moments, short video clips and unscripted interactions, she provides a constant flow of raw content that is rapidly repackaged and distributed across social media platforms aligned with Trump’s political movement.

The material, often filmed on a phone and shared first through personal or semi-official channels, is designed to feel immediate and authentic rather than polished.

Influencers sympathetic to Trump’s agenda routinely reuse the footage to create viral clips, commentary videos and memes, allowing a single moment to circulate widely within hours.

This process has become a central feature of how Trump’s political messaging reaches supporters outside traditional media structures.

Those close to the operation say the approach strengthens Trump’s direct connection with his base by bypassing intermediaries and emphasising spontaneity.

The steady supply of imagery and video allows allies to shape narratives quickly in response to political developments, reinforcing themes of leadership, confidence and accessibility.

The system has also drawn attention from critics who argue that the content is selectively framed to present Trump in a consistently favourable light.

Even so, the effectiveness of the strategy is widely acknowledged, illustrating how modern political influence increasingly depends on informal digital production and rapid online distribution rather than conventional press operations.