Focus on the BIG picture.
Saturday, Jan 10, 2026
Outside the box.
Bible Sales Smash Records in the U.S. and U.K. as Interest in Scripture Climbs
New data show unprecedented Bible purchasing in both countries, driven by cultural shifts, younger readers and moments of national reflection
Bible sales in the United States and the United Kingdom are reaching record levels, according to the most recent industry and book-tracking data, marking a significant rise in consumer demand for the Christian scriptures even as traditional religious participation patterns evolve.
In the U.S., aggregate sales of Bibles have climbed sharply through 2025, with more than eighteen million copies sold so far this year and ongoing monthly volumes reflecting double-digit increases over previous years.
Industry analysts say the pattern extends a multiyear growth trend that saw annual Bible sales reach a two-decade high in 2024 and continues to surge in 2025. Many editions—ranging from children’s and study Bibles to devotional and themed printings—are among the best-selling titles in American book markets this year.
Analysts report that the spike in sales has coincided with moments of national reflection and personal introspection for many consumers, contributing to heightened interest in religious content.
In the United Kingdom, Bible sales have also soared, with long-term data showing that the value of printed Bible sales nearly doubled between 2019 and 2024. Christian publishers and book data services found that total spending on Bibles in the U.K. rose from roughly £2.7 million in 2019 to over £5 million in 2024, a jump of around eighty-seven per cent.
This surge accompanies broader growth in religious book categories in the U.K., defying overall declines in other non-fiction segments and suggesting an expanding appetite for spiritual literature among readers.
Observers note that younger generations, notably members of Generation Z, are playing a substantial role in the rising demand for Scripture, with data from publishers indicating that younger adults and youth editions contribute meaningfully to the market increase.
Publishers in both markets emphasise that these trends reflect a complex cultural moment in which individuals seek meaning, reassurance and engagement with foundational texts amid social, economic and geopolitical uncertainties.
While broader surveys continue to register varied patterns of religious affiliation and practice, the sustained rise in Bible sales highlights a distinct and measurable increase in public engagement with one of the most widely distributed and historically influential books in the world.
In the U.S., aggregate sales of Bibles have climbed sharply through 2025, with more than eighteen million copies sold so far this year and ongoing monthly volumes reflecting double-digit increases over previous years.
Industry analysts say the pattern extends a multiyear growth trend that saw annual Bible sales reach a two-decade high in 2024 and continues to surge in 2025. Many editions—ranging from children’s and study Bibles to devotional and themed printings—are among the best-selling titles in American book markets this year.
Analysts report that the spike in sales has coincided with moments of national reflection and personal introspection for many consumers, contributing to heightened interest in religious content.
In the United Kingdom, Bible sales have also soared, with long-term data showing that the value of printed Bible sales nearly doubled between 2019 and 2024. Christian publishers and book data services found that total spending on Bibles in the U.K. rose from roughly £2.7 million in 2019 to over £5 million in 2024, a jump of around eighty-seven per cent.
This surge accompanies broader growth in religious book categories in the U.K., defying overall declines in other non-fiction segments and suggesting an expanding appetite for spiritual literature among readers.
Observers note that younger generations, notably members of Generation Z, are playing a substantial role in the rising demand for Scripture, with data from publishers indicating that younger adults and youth editions contribute meaningfully to the market increase.
Publishers in both markets emphasise that these trends reflect a complex cultural moment in which individuals seek meaning, reassurance and engagement with foundational texts amid social, economic and geopolitical uncertainties.
While broader surveys continue to register varied patterns of religious affiliation and practice, the sustained rise in Bible sales highlights a distinct and measurable increase in public engagement with one of the most widely distributed and historically influential books in the world.
