Focus on the BIG picture.
Tuesday, Jan 20, 2026
Outside the box.
Uni-China Group Debuts “Hong Kong Farmland” Brand to Boost Local Agriculture and Fisheries
Conglomerate unveils strategic initiative aligning with national development priorities to support Hong Kong’s agricultural and fisheries sectors
Uni-China Group has formally announced the launch of its flagship “Hong Kong Farmland” Brand Program, a strategic initiative designed to support the development of local agriculture and fisheries industries in Hong Kong and align with broader economic plans.
The announcement, made on January twenty, underscores the company’s commitment to nurturing sustainable agricultural practices and enhancing the quality and visibility of locally produced fresh food.
This new programme seeks to promote agricultural innovation, elevate local produce branding and strengthen connections between producers and consumers within the city’s distinctive commercial landscape.
The “Hong Kong Farmland” Brand Program reflects Uni-China Group’s long-term vision of integrating traditional agricultural output with modern food supply chains, leveraging its extensive retail network of more than one thousand outlets across the region.
As a diversified conglomerate with deep roots in fresh food retail and supply chain operations, the group aims to empower farmers and fishers by creating market access, enhancing product quality standards and fostering consumer awareness of Hong Kong’s agricultural heritage.
This initiative also aligns with national development strategies, including objectives set out in the National Fifteenth Five-Year Plan for Economic and Social Development, which emphasises innovation and sustainability in food production.
The programme’s launch comes amid broader efforts to strengthen Hong Kong’s role as a hub for high-quality food distribution and logistics in the region.
Uni-China Group’s chairman has previously articulated a vision that combines agricultural preservation with modern retail and cold-chain logistics, positioning Hong Kong farmland and fisheries at the centre of new economic opportunities.
By promoting the “Hong Kong Farmland” brand, the company intends to showcase locally produced goods, build consumer trust and contribute to the long-term viability of the city’s agricultural sectors, even as urban development pressures and land use challenges persist.
The announcement, made on January twenty, underscores the company’s commitment to nurturing sustainable agricultural practices and enhancing the quality and visibility of locally produced fresh food.
This new programme seeks to promote agricultural innovation, elevate local produce branding and strengthen connections between producers and consumers within the city’s distinctive commercial landscape.
The “Hong Kong Farmland” Brand Program reflects Uni-China Group’s long-term vision of integrating traditional agricultural output with modern food supply chains, leveraging its extensive retail network of more than one thousand outlets across the region.
As a diversified conglomerate with deep roots in fresh food retail and supply chain operations, the group aims to empower farmers and fishers by creating market access, enhancing product quality standards and fostering consumer awareness of Hong Kong’s agricultural heritage.
This initiative also aligns with national development strategies, including objectives set out in the National Fifteenth Five-Year Plan for Economic and Social Development, which emphasises innovation and sustainability in food production.
The programme’s launch comes amid broader efforts to strengthen Hong Kong’s role as a hub for high-quality food distribution and logistics in the region.
Uni-China Group’s chairman has previously articulated a vision that combines agricultural preservation with modern retail and cold-chain logistics, positioning Hong Kong farmland and fisheries at the centre of new economic opportunities.
By promoting the “Hong Kong Farmland” brand, the company intends to showcase locally produced goods, build consumer trust and contribute to the long-term viability of the city’s agricultural sectors, even as urban development pressures and land use challenges persist.
